Roberta L. Buell is a Principal for Provider Services & Reimbursement Information for onPoint Oncology Inc., and a nationally recognized expert in Oncology Reimbursement. For the last 23 years, she has worked almost exclusively with access issues--billing, coding and reimbursement for drug therapies. Bobbi speaks to associations and groups nationwide about coding, regulatory, and reimbursement issues. She has presented over 600 cancer reimbursement management seminars since 1991. Currently, Bobbi is the content director for the products, focalPoint® and assistPoint®. Her newsletter, The E-Reimbursement News, is read by 4700 subscribers each month.

Bobbi started her career in clinical administration at Barnes Hospital-Washington University School of Medicine, Massachusetts General hospital, and Stanford University Medical Center as well as having been a Senior Consultant for Deloitte & Touche and Ernst & Young.

Bobbi received her BA degree from the University of Wisconsin, Madison, and her MBA degree from Stanford University Graduate School of Business, Palo Alto, California.

Rachael Willeford is the Senior Coverage and Reimbursement Specialist in ASCO’s Care Delivery department and is a certified hematology/oncology coder with over a decade of oncology revenue experience in multiple practice settings. She acts as a main point of contact for billing and coding inquiries in addition to producing oncology-focused educational resources for provider and practice support.

Rachael also serves as staff liaison to ASCO’s American Medical Association activities involving the CPT Editorial Panel and the RVS Update Committee. Outside of her ASCO role, Rachael volunteers her time as an officer for a local chapter affiliate of American Academy of Professional Coders, a national organization for the business of healthcare.